Guidepost Growth Equity completed a $35m investment in Tractive.

Guidepost Growth Equity, a growth equity firm, completed a $35m investment in Tractive, a company that develops real-time location trackers for pets. “Tractive is like a seatbelt for your dog or cat. It provides coverage when and where they need it. We designed Tractive to deliver the best possible experience, with up-to-the second information, so that all pet parents can care for their dogs and cats the way they want and deserve– whether that means monitoring activity levels to reduce the risk of obesity or tracking a dog or cat that slipped out of the yard," Michael Hurnaus, Tractive CEO and Co-Founder.