Puig, a beauty and fashion brand, completed the acquisition of Byredo, a contemporary luxury brand. Financial terms were not disclosed. “We are thrilled to welcome Byredo, as it perfectly reinforces Puig purpose of empowering people’s self-expression, and a strong and conscious commitment in the ESG agenda. Puig will contribute our expertise and resources to the development of this unique brand, which represents modern luxury with a strong consumer connection. This new acquisition marks a new key milestone in Puig’s ambition to develop a business with a strong portfolio of purpose-driven brands," Marc Puig, Puig Chairman and CEO.