Airship completed the acquisition of Gummicube.

Airship, a mobile app experience company, completed the acquisition of Gummicube, an original app store optimization innovator. Financial terms were not disclosed. “Driving consumers to download an app is a critical first step, but keeping them engaged and maximizing value for everyone involved requires leveraging data to demonstrate customer respect and relevance with experiences that reward them for their loyalty. Together, Gummicube and Airship enable marketers, product owners and developers to optimize their entire mobile app experience — from the point of discovery to loyalty. This industry-first combination will drive greater app success for brands, and unlock huge value for our business,” Brett Caine, Airship CEO and President.