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Synopsis
Capgemini, a French consulting company, completed the acquisition of Rufus Leonard, an agency specialized in transforming service brands by turning complexity into brilliant, engaging experiences. Financial terms were not disclosed. “Clients are looking to embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact. Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our frog offerings in the UK. Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the Group,” Cyril Garcia, Capgemini CEO.
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