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New Deal


Announced

6sense to acquire Granite Media.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

Media Agencies

United States

Acquisition

Domestic

Private

Pending

Single Bidder

Friendly

marketing platform

Synopsis

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6sense, a platform for predictable B2B revenue growth, agreed to acquire Granite Media, an adtech provider. Financial terms were not disclosed. “By bringing on the Granite Media team and their expertise for AdTech product innovation and managed services, we are doubling down on our commitment to customers to expand and innovate our B2B advertising capabilities within 6sense Revenue AI. Additionally, 6sense is growing in every sense of the word and our bench of talent across the company is an integral part of that. We are elated to welcome Granite Media into the fold, Terese Lam as our first Chief People Officer to lead the evolution of our award-winning workplace culture and Bryan Wise as our first Chief Information Officer to lead IT innovation,” Viral Bajaria, 6sense Co-Founder and CTO.

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