SC Holdings, a private equity company, led a $70m series C funding round in Cirkul, a beverage company. “We're thrilled to partner with and support the team at Cirkul. The company combines a truly innovative product, cultural relevance with over 1 billion TikTok video views, a passionate community, and an impressive omnichannel distribution strategy. There’s an investor appetite for companies like Cirkul that combine proprietary innovation with a business model that drives incredible growth, capital efficiency, and profitability,” Dan Haimovic, SC Holdings Managing Partner.