Dentsu-backed Merkle to acquire Pexlify.

Dentsu-backed Merkle, a data-driven customer experience management company, agreed to acquire Pexlify, a Salesforce consultancy. Financial terms were not disclosed. "I am very excited about today's announcement. Our incredible growth and success as a Salesforce partner wouldn’t be possible without the hard work of our team. With the similarities in our values, culture, and ambitions, I am delighted to join Merkle to bring the benefits and opportunities it offers to our people, our clients, and our partnership with Salesforce," Stephen Lambert, Pexlify CEO.