FTV Capital, a private equity firm, led a $169m Series C round in Zoovu, a software company. “As the global e-commerce market continues to accelerate with more activity migrating online, the stakes have never been higher for all brands to deliver better digital experiences. When we first met the Zoovu team several years ago, we were immediately drawn to the way the company sits at the intersection of customer experience, digital transformation and e-commerce. By offering an intuitive, guided shopping experience, Zoovu’s platform delivers tangible ROI to brands by boosting conversion rates, average order value and customer satisfaction, ultimately driving meaningful increases in revenue," Brad Bernstein, FTV Capital Managing Partner.