Hard Rock, a chain of theme bar-restaurants, memorabilia shops, casinos and museums, and GEK TERNA, a Greek conglomerate, formed a joint venture, Hard Rock Hotel & Casino Athens. Financial terms were not disclosed. “We are thrilled to announce the partnership with GEK TERNA Group and further expand Hard Rock’s reach across the globe in the great City of Athens. This development will bring over 3k permanent jobs to the people of Greece and we look forward to bring our unique brand of entertainment and provide an unparalleled experience for guests of all ages,” Jim Allen, Hard Rock Chairman.