Diageo, a multinational alcoholic beverages company, completed the acquisition of Vivanda, a provider of a data-driven platform for the food and beverage industry. Financial terms were not disclosed. "We are very excited to join Diageo. Vivanda set out to create innovative technology which connects consumers with products through sensory insight. We are proud of the excellent engagement we have received from consumers and are looking forward to connecting millions more people with their new favourite beverage and creating the digital standard for taste," Oli Fuchs, Vivanda Co-Founder and CEO.