Announced
Completed
Financials
Tags
Merger
Cross Border
Majority
Private
Friendly
Acquisition
Private Equity
Germany
intelligence solutions
research
information services
IT Services: Other
Completed
Synopsis
NielsenIQ, a global measurement and data analytics company, completed the merger with GfK, a provider of data and intelligence to the consumer goods industry, in a $2.5bn deal. Advent International, Nuremberg Institute for Market Decisions and KKR remain invested as significant shareholders in the combined company. “We are incredibly excited as we combine the strengths of these two great companies to create the future of consumer intelligence. Together, we are powered by more—more global reach, more omnichannel coverage, more granular data, more consumer-sourced insights, and more predictive analytics, which add up to more actionable insights and growth for our customers. Most importantly, we are bringing together innovative industry experts and complementary cultures driven by integrity and the relentless pursuit of delivering the highest quality at all times," Jim Peck, NielsenIQ CEO.
© COPYRIGHT 2024 MERGERLINKS LIMITED.
ALL RIGHTS RESERVED.
15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.