NielsenIQ completed the merger with GfK in a $2.5bn deal.

NielsenIQ, a global measurement and data analytics company, completed the merger with GfK, a provider of data and intelligence to the consumer goods industry, in a $2.5bn deal. Advent International, Nuremberg Institute for Market Decisions and KKR remain invested as significant shareholders in the combined company. “We are incredibly excited as we combine the strengths of these two great companies to create the future of consumer intelligence. Together, we are powered by more—more global reach, more omnichannel coverage, more granular data, more consumer-sourced insights, and more predictive analytics, which add up to more actionable insights and growth for our customers. Most importantly, we are bringing together innovative industry experts and complementary cultures driven by integrity and the relentless pursuit of delivering the highest quality at all times," Jim Peck, NielsenIQ CEO.