Silvertree Equity-backed Kantar completed the acquisition of StepUp RGM.

Silvertree Equity-backed Kantar, a data analytics and brand consulting company, completed the acquisition of StepUp RGM, a roadmap development firm. Financial terms were not disclosed. “Today’s transaction brings together highly complementary teams and platforms to help our clients address some of their biggest strategic priorities. At Kantar we believe our unique combination of data analytics, trusted expertise and powerful technology platforms can play an important role in helping brands grow. Under Cédric’s leadership, I am confident Kantar XTEL will become the long-term partner of choice to accompany FMCGs on their journey of embedding revenue management practices in their operations," Chris Jansen, Kantar Chief Executive.