Pelion Venture Partners, a venture capital firm, led a $12m Series A round in Continuum, a financial advisory firm, with participation from by Uncork Capital, Oceans, and Day One Ventures. “I realized there was a gap in the market when I was Chief People Officer at Carta. I wanted access to consulting/advising/angel investing opportunities, but I didn’t have time to market myself to startups or network with VCs. I started wondering if other non-CEO execs were experiencing the same problem. It turns out that after talking to 1000+ execs, every exec we’ve talked to wants fractional deal flow. These execs are typically not hyper-active on social media, want their work to speak for itself, and need software to help them manage their back-office and operations,” Nolan Church, Continuum CEO.