Optimove completed the acquisition of Graphyte.

Optimove, a CRM marketing platform, completed the acquisition of Graphyte, a real-time, cloud-based customization technology provider. "With the addition of Graphyte, marketers can transform their customer data into personalized customer-led journeys at scale. Our platform seamlessly delivers real-time symmetric messaging across any channel and touchpoint. The Graphyte acquisition was a natural next step in our evolution. It is part of Optimove's relentless journey of empowering marketers to optimize customer data into deeper relationships, incremental sales, and loyalty at scale. The winner in these acquisitions is our clients and their customers," Pini Yakuel, Optimove CEO and Founder.