Axcel to acquire Voff Premium Pet Food.

Axcel, a Nordic private equity firm, agreed to acquire Voff Premium Pet Food, a premium pet food producer. Financial terms were not disclosed. “We look forward to partnering with Axcel and building upon the leading European platform that we have created in premium natural pet food. Together, we will continue our ambitious growth strategy and European expansion through strategic acquisitions as well as driving organic growth through a unique combination of strong customer relationships, a compelling D2C offering and proven product development,” Mårten Bernow, Voff CEO.