Announced
Completed
Financials
Tags
Private Equity
Majority
Single Bidder
retailing
manufacturing
toys
Toys
Romania
Acquisition
Cross Border
Private
Completed
Friendly
Synopsis
Sunman, a producer of world fashion designs, completed the acquisition of Noriel Group, a multi-channel retailer of toys and children producer, from Enterprise Investors, a private equity fund. Financial terms were not disclosed. “We are proud to be part of Noriel’s journey toward market-leading retail and e-commerce formats that provide the best shopping experience. Today, this is the only player in Romania to offer a true omnichannel service that maximizes online and offline synergies. A shift in preferences toward innovative, entertaining and educational products will further benefit Noriel thanks to the company’s strong product development and sourcing capabilities,” Dariusz Pietrzak, Enterprise Investors Vice President.
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