Sunman completed the acquisition of Noriel Group from Enterprise Investors.

Sunman, a producer of world fashion designs, completed the acquisition of Noriel Group, a multi-channel retailer of toys and children producer, from Enterprise Investors, a private equity fund. Financial terms were not disclosed. “We are proud to be part of Noriel’s journey toward market-leading retail and e-commerce formats that provide the best shopping experience. Today, this is the only player in Romania to offer a true omnichannel service that maximizes online and offline synergies. A shift in preferences toward innovative, entertaining and educational products will further benefit Noriel thanks to the company’s strong product development and sourcing capabilities,” Dariusz Pietrzak, Enterprise Investors Vice President.