BinDawood completed the acquisition of a 80.5% stake in Ykone from TF1 Group.

BinDawood, a grocery retail operators of hypermarkets and supermarkets, completed the acquisition of a 80.5% stake in Ykone, an international influencer marketing agency, from TF1 Group, a company in the production, publication and distribution of content sectors. Financial terms were not disclosed. “Ykone’s ability to provide an integrated full-service influencer marketing solution across strategy execution, production and data analyses, with strong expertise in the retail space, is unparalleled. We stand for constant innovation, allowing us to act as a creative powerhouse among the influencer marketing agency ecosystem. We provide a tailored solution to every client with a focus on quality content development. With a studio in Dubai and offices in Riyadh and Abu Dhabi, we are well placed to respond to the needs of these rapidly growing markets. This partnership with BinDawood Holding marks a milestone in the incredible growth and success we have achieved to date and will propel our growth across the Gulf States in the retail, travel, tourism and entertainment sectors,” Olivier Billon, Ykone Founder & CEO.