CDPQ led a $105m Series D funding round in CleverTap.

Caisse de dépôt et placement du Québec, an institutional investor, led a $105m Series D funding round in CleverTap, a developer of AI-powered marketing engagement and analytics software, with participation from IIFL, Tiger Global, Sequoia India and Recruit Holdings. The startup operates cloud-based customer management and engagement tracking tools that help its clients sustain their user bases and increase their lifetime value. CleverTap says it sifts through data points in apps to offer contextual and personalized recommendations to clients, who also use the platform to run campaigns to test new features and offerings.