Reliance Retail Ventures completed the acquisition of a 51% stake in Insight Cosmetics.

Reliance Retail Ventures, the retail arm of Reliance Industries, completed the acquisition of a 51% stake in Insight Cosmetics, a cosmetics brand. Financial terms were not disclosed. The deal is in line with the strategy of RRVL to expand its beauty and personal care business, mostly through acquisitions and take on incumbents like Nykaa, Myntra and Purplle in the fast-growing Indian omnichannel market for beauty products. RRVL has set a key focus on brands across apparel, footwear, beauty and personal care categories in the fashion and lifestyle segment, according to industry analysts. These brands will be mainly in the mass premium category.