Asacha Media Group, a multinational IP creation and production business, agreed to acquire SRAB Films, a motion pictures and film company. Financial terms were not disclosed. This acquisition will accelerate AMG's development as an independent European production studio dedicated to scripted content. The acquisition of SRAB fits AMG's strategy to produce premium and innovative content dedicated to streamers, TV broadcasters and movie theaters throughout Europe and the UK, while promoting a new generation of talents. The deal is consistent with Asacha's entrepreneurial and partnership approach, as Toufik Ayadi and Christophe Barral simultaneously become shareholders of AMG.