WPP, a British multinational communications, advertising, public relations, technology, and commerce holding company, agreed to acquire Newcraft, a data-first European ecommerce consultancy based in the Netherlands. Financial terms were not disclosed. "With consumer behaviours and use of new ecommerce channels continuing to change at a rapid pace, brands need innovative solutions to reach customers and new audiences. As we continue to invest in growth areas, Newcraft's extensive experience of transforming the digital offering of some of Europe's leading companies will further strengthen our global commerce proposition and drive results for clients," Mark Read, WPP CEO.