Gamut Capital to acquire Extreme Reach.

Gamut Capital, a New York-based middle market private equity firm, agreed to acquire Extreme Reach, a tech platform for video ad campaign workflow. Financial terms were not disclosed. “We look forward to partnering with Extreme Reach’s strong management team to continue to bring transformative solutions to key industries that face complex challenges with the rise of streaming, media fragmentation, and content proliferation. Gamut will work with ER to leverage its strong roots in video delivery and commercial production payroll processing and invest in technologies and talent that accelerate growth in creative asset management, digital video activation, and the rich insights revealed by end-to-end workflow while enhancing its position in payroll solutions for the entertainment industry,” Stan Parker, Gamut Founding Partner.