Emergence Capital, a venture capital firm, led a $38m Series A round in Regal.io, a software development company, with participation from Founder Collective, Homebrew, Flex Capital, Inspired Capital, and Operator Collective. "Every digital brand uses a stack of one-way marketing automation tools to try and re-market to 'abandoned' customers, and they are seeing diminishing returns in those one-way channels. The key to higher conversion is conversations. Regal.io's solution leverages event-driven customer engagement to drive a conversation with a knowledgeable human at key moments — it's the personal touch for the digital marketing age," Alex Levin, Regal.io Co-Founder and CEO.