Bridgepoint completed the acquisition of a majority stake in MiQ from ECI Partners.

Bridgepoint, a private equity group, completed the acquisition of a majority stake in MiQ, one of the largest global programmatic media partners in the world, from ECI Partners, a growth focused private equity firm. Financial terms were not disclosed. "MiQ is a major global player partnering with some of the world’s leading brands and agencies to deliver high-performing advertising campaigns and drive true business change through data analytics and insights. It offers leading analytics solutions and platforms to companies everywhere and has achieved significant growth over the last few years. Gurman, Lee and the entire MiQ family have cultivated best-in-class processes around innovation, technology and data partnerships, and we look forward to providing the necessary expertise to help maximize the company’s market potential," Charles Welham, Bridgepoint Director.