Insight Partners, a private equity and venture capital firm, and ITI Venture Capital Partners, an investment fund, led a $30m Series A in 4M Analytics, a subsurface infrastructure mapping company, with participation from Viola Ventures, F2 Venture Capital, Noam Bardin, and Nir Erez. "Until now, the construction industry has been forced to plan in the dark, based on incomplete, unreliable, out-of-date utility information, spending months looking through paper records, chasing contacts over the phone, and looking onsite for utilities, one-by-one and inch-by-inch. When a project is completed the utility data is often forgotten, requiring that the next project starts from scratch to get the same data. To give professional engineers a baseline of utility data that the different project stakeholders can actually agree on, we collect raw data from hundreds of thousands of sources – from remote sensing and satellite imagery to public records, conflate it together using a variety of self-developed AI capabilities, and verify it using both state of the art computer vision and proprietary mapping techniques," Itzik Malka, 4M Analytics CEO and Co-Founder.