MO Alternate Investment Advisors, a diversified financial services group, led a $23m Series B round in Join Ventures, an Indian e-commerce company headquartered in Mumbai, with participation by Convivialité Ventures, Pernod Ricard's VC arm and existing investors DSG Consumer Partners, Venture Catalysts, ZNL Growth and HNI investors. "Such a vast market size is driven by evolving Indian consumers who are looking beyond generic products and moving towards personalised, unique and theme-based products, and we believe that our curated and personalised design-to-delivery consumer experience fulfils their evolving needs. Partnering with MO Alts will help accelerate our expansion plans across India and beyond," Tarun Joshi, Join Ventures Founder and CEO.