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New Deal


Announced

Completed

Brown-Forman completed the acquisition of Diplomático from Destillers United Group.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Spain

Majority

Single Bidder

Private

Distillers and Vintners

Friendly

Cross Border

spirits

Acquisition

Completed

Synopsis

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Brown-Forman, a spirits and wine company, completed the acquisition of Diplomático, a super premium rum, from Destillers United Group, a distillers company. Financial terms were not disclosed. "Ron Diplomático will join our expanding super-premium portfolio, giving Brown-Forman a high-quality entry into the fast-growing super-premium rum category. This aged rum brand features premium shelf pricing, distinctive packaging, strong brand positioning and is a delicious tasting spirit. As part of this acquisition, we will welcome more than 100 new associates to Brown-Forman," Lawson Whiting, Brown-Forman president and CEO.

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