Light & Wonder completed the acquisition of House Advantage.

Light & Wonder, a cross-platform games and entertainment, completed the acquisition of House Advantage, a loyalty and marketing software and technology provider. Financial terms were not disclosed. “By joining Light & Wonder, we will be able to expand the reach of our solutions and gain resources to accelerate the development of cutting-edge technology to help customers optimize player management. Convergence of disparate platforms and unification of data across these platforms into a contiguous customer experience is our hallmark, and we’re excited that Light & Wonder shares our player-centric mindset and our vision for creating a converged, cross-platform future," Jon Wolfe, House Advantage Founder and CEO.