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Announced

PLAYSTUDIOS to acquire Studio Brainium for $70m.

Financials

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Transaction Value£62m
Consideration TypeCash, Contingent Deferred Consideration
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Majority

Acquisition

Private

Domestic

United States

Pending

game developer

Gaming

Friendly

Single Bidder

Synopsis

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PLAYSTUDIOS, a mobile games developer, to acquire Studio Brainium, a mobile game company, for $70m. “The acquisition of Brainium brings a suite of thoughtfully designed and highly engaging casual games to PLAYSTUDIOS. It also further diversifies our business by complementing our largely in-app-purchase (IAP) based revenue model with a meaningful amount of advertising revenue. We look forward to welcoming the Brainium team and working together to fully leverage our combined strengths in order to put real-world rewards in the hands of significantly more players,” Andrew Pascal, PLAYSTUDIOS Founder and CEO.

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