Announced
Synopsis
PLAYSTUDIOS, a mobile games developer, to acquire Studio Brainium, a mobile game company, for $70m. “The acquisition of Brainium brings a suite of thoughtfully designed and highly engaging casual games to PLAYSTUDIOS. It also further diversifies our business by complementing our largely in-app-purchase (IAP) based revenue model with a meaningful amount of advertising revenue. We look forward to welcoming the Brainium team and working together to fully leverage our combined strengths in order to put real-world rewards in the hands of significantly more players,” Andrew Pascal, PLAYSTUDIOS Founder and CEO.
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