GGV Capital led a $24.4m funding round in Northstar.

GGV Capital, a global venture capital firm investing in seed-to-growth stage companies, led a $24.4m funding round in Northstar, an employees benefits and compensation financial advisory firm, with participation from PayPal Ventures, Thomson Reuters Ventures, Canvas Ventures, M13, Workday Ventures, Parade Ventures, Foundation Capital, Designer Fund and RRE. “Financial advice as a service has been around for many years, yet many consumers do not have access to financial advisors, creating a huge market. We at GGV share Northstar’s vision that financial wellness should be universal for all employees. It is the next highly sought after employee benefit after mental health. Will has built an incredible team to take on this game-changing opportunity,” Hans Tung, GGV Capital Managing Director.