Announced
Synopsis
Pernod Ricard, the world’s second-largest wine and spirits seller, agreed to acquire Código 1530 Tequila, a premium spirits brand. Financial terms were not disclosed. "Código’s range of exquisite tequilas reinforces our offer of Ultra Premium+ agave products in the US, where the category is enjoying a very strong momentum. It is a privilege to partner with Ron Snyder, Federico Vaughan and George Strait with whom we share a common vision for Código 1530 and common ambition to strongly accelerate and strengthen the success of the brand," Alexandre Ricard, Pernod Ricard Chairman and CEO.
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