IQVIA completed the acquisition of Lasso Marketing.

IQVIA, a global provider of advanced analytics, technology solutions and clinical research services, completed the acquisition of Lasso Marketing, an operator of a healthcare marketing and analytics platform. Financial terms were not disclosed. Lasso’s products are highly complementary to IQVIA’s multi-channel marketing capabilities. IQVIA will combine its industry-leading data sets with Lasso’s unique healthcare marketing platform, providing its clients with a comprehensive digital marketing solution.