Announced
Completed
Synopsis
IQVIA, a global provider of advanced analytics, technology solutions and clinical research services, completed the acquisition of Lasso Marketing, an operator of a healthcare marketing and analytics platform. Financial terms were not disclosed. Lasso’s products are highly complementary to IQVIA’s multi-channel marketing capabilities. IQVIA will combine its industry-leading data sets with Lasso’s unique healthcare marketing platform, providing its clients with a comprehensive digital marketing solution.
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