Announced
Completed
Financials
Sources
Tags
Domestic
Friendly
Completed
Private Equity
marketing agency
Customer Relationship Management
Acquisition
United States
Single Bidder
performance marketing firm
Private
Minority
Synopsis
Lightview Capital, a growth-oriented private equity firm, completed the investment in PlusMedia, an omnichannel performance marketing organization. Financial terms were not disclosed. "We are thrilled to partner with Lightview Capital who shares our vision for creating a next generation multichannel performance agency. Their operator friendly approach, industry relationships and access to capital will allow us to accelerate our momentum through organic and inorganic strategies," Sherry Scapperotti, PlusMedia President and CEO.
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