Lightview Capital, a growth-oriented private equity firm, completed the investment in PlusMedia, an omnichannel performance marketing organization. Financial terms were not disclosed. "We are thrilled to partner with Lightview Capital who shares our vision for creating a next generation multichannel performance agency. Their operator friendly approach, industry relationships and access to capital will allow us to accelerate our momentum through organic and inorganic strategies," Sherry Scapperotti, PlusMedia President and CEO.