Announced
Synopsis
Campari Group, a firm operating in the global spirits industry, agreed to acquire a 70% stake in Wilderness Trail Distillery, a super premium bourbon and rye whiskey brand, for $420m. "We are thrilled about our partnership with Campari Group. Premium bourbon and rye whiskies and state-of-the art production facilities coupled with worldwide distribution, first class marketing and expertise across multiple spirit categories provide the perfect foundation for the continued success of the Wilderness Trail brand and ensure it will be enjoyed around the world for years to come. This is a win-win situation for both parties and we are very proud of this partnership and what we can achieve together with our shared vision," Shane Baker and Pat Heist, Wilderness Trail Distillery Co-Founders.
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