Palladium Equity Partners, a private equity firm, agreed to invest in Southwest Strategies, a public relations firm. Financial terms were not disclosed. "Partnering with Palladium Heritage provides an outstanding opportunity for Southwest Strategies to broaden its offerings to existing clients, while expanding into new markets. Palladium's standing as a Certified B Corporation is also attractive to our team as it aligns with our core values of hard work, diversity and being socially responsible," Chris Wahl, Southwest Strategies CEO.