Mars completed the acquisition of Trü Frü.

Mars, a provider of confectionery, snacking, food, and pet care products and services, completed the acquisition of Trü Frü, a whole-fruit snacking brand. Financial terms were not disclosed. "We are thrilled to welcome one of the most innovative fruit-based snacks in the US into the Mars family of brands. Trü Frü is a perfect complementary fit for our health & wellness portfolio and our capabilities will help the brand strengthen its operations, broaden distribution and accelerate growth. We want to be the preferred home for emerging and founder-led brands like Trü Frü. We are looking forward to working with the founders and the whole Trü Frü team to help them continue their long-term growth journey and bring the brand to even more people," Andrew Clarke, Mars Global President of Snacking.