Bain Capital and MV Credit to acquire a majority stake in Pronovias Group from BC Partners.

Bain Capital, an American private investment firm, and MV Credit, a private credit firm, agreed to acquire a majority stake in Pronovias Group, a luxury bridal brand, from BC Partners, an alternative investment manager. Financial terms were not disclosed. “The Group will now have greater strength and the financial firepower to accelerate our business plan. Pronovias is the leading bridal fashion brand in the world, and we have all the necessary elements to keep on shaping this industry as it rebuilds following the pandemic. We are absolutely committed to the growth of the Group, jointly with our partners and suppliers, as well as our valued customers. We are grateful for the support that BC Partners has given us during these past five years, including the significant operational and financial support that enabled us to navigate the exceptional business challenges created by the pandemic. Thanks to the consortium, today we are on a strong footing and fully prepared to manage successfully our future development,” Amandine Ohayon, Pronovias Group CEO.