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New Deal


Announced

CBPE Capital to invest in Snigel.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Acquisition

advertising technology

Digital Services

digital services

Single Bidder

Private Equity

Cross Border

Pending

Ireland

Minority

Private

Friendly

Synopsis

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CBPE Capital, a private equity firm, agreed to invest in Snigel, an advertising technology company. Financial terms were not disclosed. "Snigel has excellent technology, a strong and collegiate management team and a great culture. We are delighted to have the opportunity to partner with Snigel at such an exciting time for the business, supporting the next stage of its growth journey to invest further to expand across existing and new geographies both organically and inorganically. We believe Snigel is ideally placed to take advantage of the high levels of market demand driven by the ongoing growth in Digital Marketing spend," Richard Thompson, CBPE Partner.

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