Announced
Financials
Sources
Tags
Acquisition
advertising technology
Digital Services
digital services
Single Bidder
Private Equity
Cross Border
Pending
Ireland
Minority
Private
Friendly
Synopsis
CBPE Capital, a private equity firm, agreed to invest in Snigel, an advertising technology company. Financial terms were not disclosed. "Snigel has excellent technology, a strong and collegiate management team and a great culture. We are delighted to have the opportunity to partner with Snigel at such an exciting time for the business, supporting the next stage of its growth journey to invest further to expand across existing and new geographies both organically and inorganically. We believe Snigel is ideally placed to take advantage of the high levels of market demand driven by the ongoing growth in Digital Marketing spend," Richard Thompson, CBPE Partner.
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