Silversmith Capital Partners led a $104m funding round in Impel.

Silversmith Capital Partners, a Boston-based growth equity firm, led a $104m funding round in Impel, a provider of digital engagement software, with participation from Wavecrest Growth Partners. "The past few years have brought massive change to the auto industry as traditional operating models have been fundamentally transformed with digital technology. With the heightened focus on Electric Vehicles and the growing demand for ecommerce functionality, the digital disruption that is currently underway shows no signs of slowing. We’re thrilled to have found a partner who shares our vision for the future, and we are excited to have Silversmith join our team as we embark on the next chapter of our company’s growth. This investment will significantly strengthen our ability to introduce new products and innovations that generate meaningful business impact for manufacturers and dealers alike, while enhancing the customer experience at every touchpoint," Devin Daly, Impel Co-Founder and CEO.