Investcorp to acquire a majority stake of Zift Solutions at $70m valuation.

Investcorp, a global technology investor, agreed to acquire a majority stake of Zift Solutions, a provider of partner relationship management and through-channel marketing automation software, at $70m valuation. Existing investors Arrowroot, Oxx, SMM, and AshGrove Capital will remain involved with the company. “Our investment in Zift aligns with ITP’s mission to support high-growth companies with proven products and end markets. Zift’s solutions help to solve an increasingly complex issue for marketing and sales-driven businesses, making relationship management simpler for companies across industries. We’re excited to be partnering with Zift and helping the Zift team take the business to the next level,” Gilbert Kamieniecky, ITP Head.