Norwest Venture Partners led a $13.2m Series A funding round in Lavender.

Norwest Venture Partners, an American venture and growth equity investment firm, led a $13.2m Series A funding round in Lavender, a AI-powered email marketing engine company, with participation from Signia Venture Partners. “By combining deep learning on email data with communication and behavioral psychology, Lavender’s AI writing assistant identifies and implements ways to increase reply rates. In today’s climate, teams have to do more with less. While sales team sizes shrink due to layoffs, teams use Lavender to make each rep more effective and efficient,” William Ballance, Lavender Co-Founder.