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Announced

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Bacardi completed the acquisition of D'USSÉ from Jay-Z.

Synopsis

Bacardi, a rum brand, completed the acquisition of D'USSÉ, a premium cognac brand from Jay-Z, an American rapper, record producer, and entrepreneur. Financial terms were not disclosed. "Growing D'USSÉ over the past decade from an idea to one of the fastest-selling spirits in history has been a blessing. The next phase of this journey will further cement D'USSÉ's legacy as one of the world's most respected brands. I am excited to renew this partnership with Bacardi." Shawn Carter "Jay-Z", D'USSÉ Partner.

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