TeamSystem to acquire the MailUp, Contactlab and Acumbamail business units of Growens for €70m.

TeamSystem, an Italian tech company, agreed to acquire the MailUp, Contactlab and Acumbamail business units of Growens, a cloud marketing and messaging solutions provider, for €70m ($77m). “Thanks to the acquisition of MailUp, Contactlab and Acumbamail, we can strengthen our positioning in high-potential markets such as automated marketing and data economy, which we believe will grow at considerable rates in the coming years, in view of the continued spread of ecommerce. Furthermore, this operation follows integration of e-commerce solutions, B2B digital payments and CRM, thus positioning us as the ideal partner alongside around 1.7m business customers who will have the opportunity to significantly increase their competitiveness by digitizing their business and customer relations,” Federico Leproux, TeamSystem CEO.