Kargo, a company that creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention, completed the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected TV and OTT. Financial terms were not disclosed. “We are thrilled to join the Kargo team and are in lock-step with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo’s recent growth, scale and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats,” David Naffis, VideoByte CEO.