Greycroft led a $16m Series A funding round in Breef.

Greycroft, an American venture capital firm, led a $16m Series A funding round in Breef, a platform that allows brands to manage and service marketing agency projects, with participation from BDMI, UTA.VC, Touch Ventures and The House Fund. “Breef’s latest funding will be used to continue to evolve the product offering — a new ‘from the ground up’ platform is being launched with the funding announcement — and grow its global team, announcing its first international bases in the U.K. and Australia. The company will also invest further in its payment infrastructure, allowing structured payments for brands looking to grow now, pay later,” George Raptis, Breef Co-Founder and CEO.